Hotel prices have risen by an inflation-busting 13 per cent on average this year, according to ONS figures, meaning even budget stays are not as cheap as they once were.
The majority of hotel chains (78%) in the consumer champion’s survey were reported as costing well over £100 a night for a room on average – including some of the most poorly rated. With prices spiralling, finding the right hotel for your money is increasingly important.
More than 5,000 people rated their hotel stays for the consumer champion’s annual hotel survey, with respondents invited to rate their experiences at 28 large and nine small hotel chains across the UK.
Guests scored their stays out of five stars across 10 categories including cleanliness, customer service, bed comfort, how well description matched the reality and value for money. An overall customer score was calculated combining overall satisfaction and likeliness to recommend. Though no chain managed a full five stars for value for money, many still managed to impress.
Sharing the joint top spot in the large chains category with a customer score of 77 per cent are boutique chain Hotel Indigo, owned by IHG, and Premier Inn’s satellite brand, Hub by Premier Inn, both of which were awarded the coveted Which? Recommended Provider status.
Hotel Indigo stood out to respondents for its ‘stylish’ boutique offering, with many of its 18 UK hotels housed in historic buildings. Customers praised the chain’s ‘unusual’ and ‘quirky’ décor, noting the unique character and atmosphere of the brand’s accommodation. It scored an impressive clutch of five and four star ratings – dropping to three stars only on value for money.
Meanwhile, Hub by Premier Inn narrowly eclipsed its parent brand Premier Inn, which came a close second place, with a score of 75 per cent.