Spotify has joined forces with South Korean superstar and BTS member Jung Kook to celebrate the release of the singer’s first solo album by painting cities around the world golden.
To kick things off, Spotify and Jung Kook painted one of New York’s most renowned icons golden. A silky CGI gold banner was seen unfurling from the top of the Empire State Building to reveal the album title, GOLDEN. The activation was met with an outpouring of love for Jung Kook, igniting conversations by fans and curious followers alike, according to Spotify.
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International fans were not forgotten in the activation though, with the album taking over prominent billboards in major cities including New York City, Seoul, Tokyo, Jakarta, Manila, and Bangkok.
“The popularity of K-Pop has grown by leaps and bounds, crossing borders and transcending language and cultural differences to unite fans from all walks of life,” said Jungjoo Park, Spotify’s head of music, South Korea.
“With every release, fans have shown Jung Kook tremendous love on Spotify. We’re proud to be able to join them in celebrating the widely loved Jung Kook for his first solo album, helping him further expand his global presence as an artist.” she added.
Spotify has also rolled out bonus content on its YouTube and other video podcast platforms.
“My solo album is officially coming out. It’s time for me to show all the things that I created while
growing together with BTS. I worked really hard on [the album], and you can look forward to it. It’ll
be good, and I hope you enjoy it on Spotify,” said Jung Kook on the set of Spotify’s K-Pop ON!.
With two of its members having taken a break to serve in the Korean military, many members of the group have been working on solo projects which also have received high praise.
Due to the group’s influence, one of the member,s Kim Taehyung, better known as V, was named luxury jewelry and watch brand Cartier’s brand ambassador earlier this year.
The South Korean K-pop artist has been appointed to be the face of the new Panthère de Cartier jewelry campaign and has been seen wearing a sculptural diamond ring, a tête-à-tête panther bracelet as well as a Révélation d’une Panthère watch, in campaign images.
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