We’ve discussed Trincher’s interview with Efrosynina. Now, let’s take a moment to aggressively market the emerging wave of Ukrainian showbiz against the established “old school” showbiz.
Many viewers likely noticed how Ania Trincher’s ex-husband, Oleksandr Voloshyn, praised Ania in his Instagram stories while criticizing Maria Yefrosynina. During Ania’s interview, Maria hinted to the singer that it was inappropriate to flaunt expensive gifts like branded cars during wartime. Voloshyn decided to employ his marketing techniques and create a wave of indignation against Yefrosynina. Sashko cleverly pointed out that Maria was wearing expensive Cartier bracelets, each worth tens of thousands of dollars, during the interview—equivalent to part of the cost of the car Voloshyn gave his ex-wife.
Sashko involved his friends in his cunning plan, from young bloggers to the notorious Ania Alkhim. Maria’s rivals, Volodymyr Ostapchuk and Kateryna Poltavska, also decided to take advantage of the scandal. Ostapchuk’s wife didn’t miss the opportunity and left an Instagram post emphasizing Yefrosynina’s hypocrisy. At first glance, the scheme seems to be working—Sashko “caught” Maria, got his blogger friends involved, and the wave started, with followers savoring the details of the scandal. But does it work in the long run? Will there be a lasting effect?
I began to observe. I know firsthand that those in the industry have long been acting wisely, deliberately, modeling schemes and multi-steps. I have many questions and reservations about Yefrosynina, but objectively speaking, she is a big-league player and will achieve what she wants at any cost.
Maria will not act directly at once. I wasn’t mistaken. Initially, Voloshyn received the following message:
“Social responsibility must exist, given the times we live in. Of course, someone may not like it. If a person believes that they have to justify themselves, let them do so.