It’s not unusual for 21st century CEOs to flex about surviving on four hours sleep, so it’s refreshing to meet Noura Sakkijha, who has a totally different approach. “Recently, I’ve been a lot more intentional about pulling myself out and doing things outside of work to recharge. It honestly makes me sharper and more engaged,” the Mejuri co-founder tells me via Zoom from her office in Toronto.
Post-pandemic, we’re seeing the inklings of a shift away from hustle culture towards a slower way of life. A focus on self-care beyond skincare. Sakkijha thinks this was inevitable: “I always say CEOs in the past three years have seen a lot more in a very compressed period than the CEOs who probably spent decades working and never experienced a pandemic, economic down-turn, the war impacting costs, etc. There has been a lot to navigate.”
Of course, 36-year-old Sakkijha isn’t just any CEO. She runs Mejuri, one of the biggest jewellery brands in the world. And, naturally, she didn’t begin her journey with this kind of balance. After moving from Jordan to Canada to complete her MBA, she worked days as an engineer and nights on her passion project. After two years of toiling, she pitched to and won over investors (which is why you’ll sometimes read two different dates, 2013 and 2015, for when the business began). Then along came her twin daughters and everything changed. “My routine pre-kids and post-kids looks very different,” Sakkijha admits.
It might be a bit of a journalistic cliche, but I can’t resist delving into this ‘routine’ and asking such a successful businesswoman what her day-to-day looks like. She obliges with satisfying detail, first caveating: “To be honest, I am not a routine kind of person, so what I love about my job is that