11-year-old Moo Abraham went viral on TikTok this year after showing off her lavish lifestyle.
Videos on the account of Love Luxury, a store owned by her parents, show her modelling clothes and jewelry worth thousands.
Her mother says the videos are “a form of escapism,” though some viewers have criticized them.
An 11-year-old girl has caused a stir on TikTok and divided users’ opinions as videos of her showing off her luxury items including a $124,000 watch and a $31,000 Hermés handbag have gone viral.
Moo Abraham, nicknamed the “billionaire’s daughter” on TikTok, is the daughter of Emily and Adam Abraham, the founders of a London and Dubai-based second-hand luxury goods store called Love Luxury, which buys and sells products like handbags, watches, and jewelry.
While most 11-year-olds are out playing games with cheap, plastic toys, Moo Abraham has made her appearance on TikTok decked out in spendy designer gear like Louis Vuitton, Dior, Gucci, and Hermés.
The hashtag #billionairesdaughter has even accrued over 200 million views on TikTok, and can be found under videos posted by Love Luxury of the preteen’s glitzy and expensive lifestyle.
“She’s always wanted to be in front of the camera,” Emily Abraham told Insider in an interview. “She was always doing dance routines or gymnastics routines or singing and tying a blanket around her neck and running up to the windows, singing the Frozen song. So she’s always been very flamboyant and had a lot of confidence.”
She explained that one of her employees at Love Luxury who was running its social media account decided to create a TikTok video of Moo Abraham showing off an outfit with the title: “Asking a millionaire how much their outfit is worth.”
It was her husband