Now, Rolex has stated that CFB will retain its current management and will operate independently from Rolex, but I don’t think that stipulation matters much. Eventually, the word will get out to more people that Rolex owns CFB, and the typical hype that follows everything Rolex will inevitably come calling, driving up demand and prices for Carl F. Bucherer watches. And frankly, the brand deserves the attention.
CFB, which has a history dating back to 1888, is rarely talked about in American enthusiast circles and sells nearly half of its watches in Asia. But the brand’s catalog shows a ton of potential, as it’s filled with proprietary technology, complicated movements and potentially popular sports models like a carbon fiber flyback chronograph that could keep IWC up at night and a sharp watches/patravi-scubatec-verde-00-10632-23-93-01″dive watch with a COSC movement and a 500m depth rating that Rolex can sic on the Seamasters and SeaQs of the world.
Christopher Ward Joining the Big Boys
Few brands have been on as much of a tear as Christopher Ward in the past few years. The brand reinvented itself following the departure of its namesake from the company in 2020, coming out with a new logo, increased quality (and prices) and an endless parade of hit watches. 2023 was especially impressive for the brand. It launched a new line of integrated bracelet sports watches in The Twelve that became one of the most buzzed-about watches of the year. And it continued to draw plenty of attention and accolades for the Bel Canto, the sub-$4,000 chiming watch it introduced at the end of 2022, which won the christopher-ward-won-the-petite-aiguille-category-at-the-2023-gphg/”GPHG “Petite Aiguille” award for the best watch priced between CHF 2,000 – 8,000, besting models from Tudor, Bulgari and others.
Some may think