‘How far would you go for love?’ This is the question posed by the iconic Cartier Love Bracelet with an idea to celebrate and explore the everlasting idea of falling in love. The Cartier Love Bracelet comes with an instant recognition value—a merit lent by its signature screws and embedded diamonds. Currently the most Googled piece of jewellery in the world, the bracelet seamlessly transitions into the sartorial aesthetic of the exaggerated or contemporary minimalist. At the same time, its charm is universal but it’s not like any other bracelet.
Designed in 1969 by the Italian jewellery designer Aldo Cipullo in the New York workshop of the luxury French Maison, the Cartier Love Bracelet heralded a renaissance in the way we wear jewellery. “What modern people want are love symbols that look semi-permanent—or at least, require a trick to remove. After all, love symbols should suggest an everlasting quality,” Cipullo has said. And his philosophy has been cemented rather perfectly in the chic confines of this bracelet, which was modelled after his visits to the American hardware stores. The bracelet quickly went on to become symbolic of commitment or perhaps getting ‘locked into love.’
Challenging the traditional notions of jewellery, the appeal of this bracelet lies in its mechanism. In lieu of slipping onto your wrist, two C-shaped halves unhinge to clasp together which is then screwed together by a miniature screwdriver that comes along with the bracelet. Simply put—the process reinforces the idea that love is not to be taken lightly—a realisation that struck Cipullo in 1969 when a romantic separation led him to create the piece. But it was only after Tiffany & Co. rejected the design of the bracelet that Cipullo pitched it to Cartier.
Rumours And Beliefs
A unisex jewellery piece at first, it is believed