Lightbox, the De Beers-owned lab-grown diamond jewelry brand, said Wednesday that it has entered into two new “design-driven” partnerships with the goal of expanding its fashionable jewelry offerings.
The first is with Roseate, a new pearl-centric fine jewelry brand with a focus on sustainability. The second, which has yet to be officially launched, is with The Future Rocks, a global online brand specializing in lab-grown jewelry. Lightbox CEO Antoine Borde, in a statement, said these two design-driven partnerships, a first for Lightbox, will enable the company “to broaden its product assortment, retail visibility and customer engagement.”
“Lightbox’s reputation as a leader in the lab-grown diamond space, as well as our sustainability and quality credentials, combined with Element Six’s patented technology and innovation, have allowed us to foster relationships with some of the best retail partners in the world,” he said. (Element Six is a De Beers owned company that has produced lab-grown diamond for manufacturing and technical applications since 1946.)
Roseate, based in New York, was founded by Pamela Cloud, a former longtime Tiffany & Co. executive. She started the company with some of her co-workers at Tiffany. It specializes in jewels made from South Sea pearls, cultured pearls that are grown in Australia, Indonesia, Tahiti and the Philippines. They are generally larger and have a unique luster when compared with pearls from other regions.
Cloud works with a handful of pearl farms in the South Pacific and has gotten to know the owners personally. She says knowing where the pearls originate is vital for her sustainable brand. “Traceability is paramount.” She says using Lightbox lab-grown diamonds to