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Tag: luxury jewelry

NouvelleBox Jewelry Showrooms During September Paris Fashion Week

Posted on by Betty R. Sattler

Paris is abuzz with fashion week runways shows and other events though the first week of October, while by appointment only show rooms are exhibiting high luxury baubles, bangles and other jewels to retailers and members of the press. This writer caught up via email with Darren Hildrow, founder of London-based NouvelleBox and Valery Demure, a shareholder in the company who works alongside Hildrow, to learn how it has morphed from an online 24-7 virtual showroom serving independent jewelry designers, retailers and the media into a superb showcase for luxury jewels every September and March Fashion Week.

A few reasons why NouvelleBox is an increasingly influential showroom/brand consultancy/jewelry media source and trendsetter: its stands for independent luxury jewelry designers and goldsmiths, it stands for the preservation of artisanal jewelry craft heritage, and it stands to serve jewelry lovers the world over. Between the two of them, Demure and Hildrow have 50 years of experience in championing, launching and publicizing independent designers and small but influential brands. Both Hildrow and Demure live and work for those designers, goldsmiths and brands that create original silhouettes, new jewelry concepts and of course, new jewelry design trends.

In addition to the multi-modal labors of industry veterans Demure and Hildrow, the renowned Parisian P.R. agency Myrène de Prémonville will be staging a NouvelleBox Press Day during Paris Fashion Week. What’s more, Fernando Arriero, formerly of the Parisian boutique Colette, is also working with Valery Demure Showroom during this Paris Fashion Week. Herewith an abridged version of our email conversation:

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Audrey Nicole Diamonds: A Luxury Jewelry Brand Driven by Purpose and Impact

Posted on by Betty R. Sattler

Audrey Nicole Diamonds & Jewelry, a premium jewelry brand, is disrupting the industry with its exclusive concierge service, catering to customers’ demands for custom-made jewelry, lab diamonds, and engagement rings. Founded by Sherri Nourse, the brand artfully blends the beauty of jewelry with an exclusive online shopping experience that offers ultra-personalized service at an affordable price. Their process is completely on-line and virtual, with in person meetings when needed, but you can design, choose, and create virtually with their personal concierge services. Without the expensive overhead of brick and mortar, Audrey Nicole Diamonds & Jewelry keep the prices transparent and fair.

In today’s competitive market, brands need to stand out and stand for something that makes a difference and betters those around us to resonate with today’s consumers. Audrey Nicole Diamonds has a purpose and is working hard to make an impact by helping and empowering women through collaborations with female non-profit organizations, to help women who have experience trauma to get their lives back. They are donating with every purchase. Based out of Los Angeles and Newport Beach, California, Audrey Nicole Diamonds is a worldwide luxury jewelry brand that is changing the landscape of female-founded brands.

In a world where consumers are seeking authentic, high-quality jewelry, and transparent pricing, Audrey Nicole Diamonds is leading the way. Consumers have moved away from wearing costume jewelry to wanting “real” jewelry that they can have forever and wear everywhere. “ my goal is to make high quality fine jewelry more accessable, whether that is a small eternity band or a large engagement ring’, says Nourse. By fusing her clients’ love stories, friendships, and significant events with exquisitely made engagement rings and personalized jewelry, Sherri Nourse is revolutionizing the higher-end jewelry market. Each piece of jewelry is designed to be unique and personalized,

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