Tiffany Executive Vice President of Products and Communication Alexandre Arnault (L), actress Gal Gadot (C), and Tiffany CEO Anthony Ledru (R) cut the ribbon for Tiffany’s flagship store in New York – Copyright GETTY IMAGES NORTH AMERICA/AFP/File Ethan Miller
New Yorkers and tourists will once stroll between the rings and diamonds of the jeweler Tiffany & Co. on Fifth Avenue, which officially reopened for business on Wednesday after extensive renovations under new owners, French luxury giant LVMH.
On Wednesday, the iconic Manhattan jewelry store — immortalized by the 1961 film “Breakfast at Tiffany’s” — was officially reopened following the remodelling, which the luxury jeweler hopes will help fuel the brand’s momentum under its new ownership.
It took “a bit longer than what we had in mind,” Tiffany CEO Anthony Ledru said during the ribbon-cutting ceremony in New York on Wednesday, two days before the store reopens to the public.
But the result “goes well beyond our wildest dreams,” he said.
The renovation of the Fifth Avenue store began under previous management in 2019, and continued after Tiffany’s takeover by LVMH.
The goal of the makeover, Ledru told AFP by email in the run-up to Wednesday’s reopening, is to offer “a unique client experience,” with a blend of “art, craftsmanship, heritage and lifestyle.”
Tiffany is looking to remain true to its origins while remaining culturally “relevant,” and the company wants to make the brand “approachable to all generations,” he said.
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Tiffany was founded in New York in 1837, and has become best known for its diamonds, silver jewelry and engagement rings sold in the brand’s iconic robin’s egg blue boxes.
The company, which employs 14,000 people and operates some 300 retail outlets around the world, was acquired by LVMH in early 2021 for just