The road to being a successful female entrepreneur – be it a restaurant owner, a designer, a gallery owner or a retailer – can be bumpy. In this series, “She Power,” we talk to women from different countries and different backgrounds about their experiences and stories of setting up businesses in Shanghai. One thing these amazing women all have in common – they all yearn to build a brand that does good, that gives purpose and fulfillment, and even a palpable sense of joy.
Courtesy of Fernanda Sung
The vitality of Shanghai inspired jewelry designer Fernanda Sung to start her own company with innovative designs. She aspires to inspire people to experience joy on a regular basis.
Q: Would you please tell us about yourself?
I am a Brazilian jewelry designer based in Shanghai. I came to China in 2012 to study Chinese and gain a deeper understanding of Chinese culture. My mother is from Taiwan Island, so I have Chinese ancestry. But I was raised in Brazil, as my father is Brazilian.
I fell in love with Shanghai after moving here and kept extending my stay. My background is in jewelry, accessories, and packaging design, and during my third year here, I decided to launch a small jewelry brand featuring my original designs.
Q: Why did you decide to create your own jewelry brand?
With a background in jewelry design, working with jewelry was not surprising. After working in a less-than-ideal environment in the garment sourcing industry, launching my own business afforded me greater freedom and control over the energy I put into my work and the world.
Q: What makes Shanghai’s business environment so remarkable?
The community of creatives in Shanghai is amazing! People are very